Jimmy knew that if he kept it simple he could create the world's greatest gourmet sandwich. With a handful of cookbooks checked out from his local library, Jimmy perfected his award-winning bread. After creating four sandwiches, Jimmy tested them on friends and family, receiving praise he needed to press on. With no hesitation he opened the very first Jimmy John's. Paying a whopping $200 a month in rent, he could afford only used equipment consisting of a refrigerator, a chest freezer, an oven, and a meat slicer.